DATA ANALYSIS

Data collection and analysis: Management and analysis of large volumes of data using advanced tools and programming languages, ensuring a data-driven approach to strategic decision-making (Social Listening).

Technological Tools: I use advanced social listening and data analysis tools to gather relevant information for digital marketing strategies.

Social Listening

Brand Monitoring: Tracking and analyzing mentions and conversations around the brand on social platforms to understand public perception and identify areas for improvement.

Sentiment Analysis: Assessing the tone and sentiment in online conversations to adjust communication and marketing strategies.

Trend Identification: Detecting and analyzing emerging trends that can be leveraged to create innovative advertising campaigns.

Crisis Management: Implementing rapid response strategies based on real-time social media monitoring to effectively manage crisis situations.

OSINT (Open Source Intelligence)

Data Collection: Utilizing advanced techniques to gather information from public sources, providing valuable insights for advertising strategies.

Competitive Analysis: Identifying and analyzing competitors' strategies to adjust and improve your own marketing tactics.

Audience Profiling: Creating detailed target audience profiles based on open data for more precise campaign segmentation and personalization.

Market Research: Conduct thorough market research using publicly available data to better understand the market environment and opportunities.